Indonesia – The information of household water purification equipment market / Uber vs. Grab

First, the largest Muslim country vs. water purifier market.

The population of Indonesia is 250 million. It is the largest Muslim country in the world. If we took population as an example, it should be a very huge market for every industry. But people who live here, their average salary is between $150 and $200 a month. This means that you can only select the 3 percent at the top of the pyramid as your target customer. There is no exception to the sellers of water purifiers.

Second, the water quality’s condition in Jakarta.

Take Java island for example, its water source comes from rivers, so the difference in total dissolved solids is considerable. It’s between 49ppm and 518ppm.

If you want to get more detail, please go to this website (, and click the water analysis in Asia area. In Jakarta, the residents are worried that rivers are already heavily polluted. Even a lot of inhabitants do not trust the water corporation, so they bought whole house water purifiers to use.

Third, the residents usually buy bottled waters to drink in Jakarta. A bottled water of 5 gallons costs 10,000 Rp. It’s about NT$25.

Fourth, transportation.

There is a taxi company operates very successful in Jakarta. Its market share is over 90 percent. Everyone I met and every waiter in the hotel kept telling me to take BlueBird’s cab.

Last, Uber vs. Grab.

Uber is pretty handy here. However, it met a strong opponent which is called Grab. Its vehicle fleet is bigger than Uber’s. Because Jakarta is easy to get a traffic jam, they use a large number of motorcycles as transportation.

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Source:Rodger Lin from easywell water system, Inc